Blair Athol 1996 - 15 Years Old - The Manager's Dram
The Blair Athol 15 Year Old Manager's Dram represents an exclusive series, traditionally accessible only to Diageo's employees. This whisky, bottled in 1996 at a robust 59.4% ABV, presents an appealing prospect for collectors due to its limited availability and exclusive origin.
Auctioned Now
Unfortunately, we have no information on the availability and price of this bottle at online auctions.
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Recent Market Insights for Blair Athol 1996 - 15 Years Old - The Manager's Dram
Latest Average Price
£ Unlock in May 2026
The average hammer price of the bottle based on recent auction results.Average Annual Change
Unlock % since its first sale in 2006
The average yearly change in the bottle's value since its first recorded sale.Liquidity Score
Unlock % derived from 337 auctioned bottles
The share of auctioned bottles that actually sold, based on 337 lots. A higher value means it sells more consistently.Sales Summary
Statistics on auction sales and prices over time
This calculation includes all Blair Athol 1996 15 Years Old The Manager's Dram from all auctions during the entire observation period.
Auction sales and price statistics for the past 3 months
This calculation includes all Blair Athol 1996 - 15 Years Old - The Manager's Dram auctioned from April 2026 to May 2026.
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It's available to subscribers only.Choose the subscription plan that suits you to unlock it! Subscription Plans
Auction sales and price statistics for the past 6 months
This calculation includes all Blair Athol 1996 - 15 Years Old - The Manager's Dram auctioned from January 2026 to May 2026.
This data is locked
It's available to subscribers only.Choose the subscription plan that suits you to unlock it! Subscription Plans
Auction sales and price statistics for the past 12 months
This calculation includes all Blair Athol 1996 - 15 Years Old - The Manager's Dram auctioned from June 2025 to May 2026.
This data is locked
It's available to subscribers only.Choose the subscription plan that suits you to unlock it! Subscription Plans
Auction sales and price statistics by year, cumulative total 2006-2026
Between 2006 and 2026, the value of Blair Athol 1996 15 Years Old The Manager's Dram underwent an average annual change of %.
This table shows the information for each year in which this whisky was sold at auctions, compared to the previous year and cumulatively over time.
The hidden data is unlocked by the Extended Data feature, which is currently included only with the Hogshead plan.
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Track the auction price history for Blair Athol 1996 - 15 Years Old - The Manager's Dram from the earliest recorded sale to the latest. Subscribe to unlock the full interactive chart.
Retail: Online Offers
You can purchase this whisky bottle from one of the online retailers listed below. It is important to take into account the country from which your order will be shipped, as this may incur additional costs. It is therefore advisable to choose a retailer accordingly.
| Bottle | Price |
|---|---|
|
Blair Athol 15 Year Old / Manager's Dram Highland Whisky - 70cl / 59.4%
RETAIL
The Whisky Exchange
|
750.0 £ |
Past: Recent Results
Recent hammer prices from past online auctions for Blair Athol 1996 - 15 Years Old - The Manager's Dram - 700 ml / 59.4% and closely matching bottles. Past results are a useful reference point when estimating current market value.
| Date | Bottle | Winning Bid |
|---|---|---|
| March 2025 |
Blair Athol - 15 Year Old 1996 - Manager's Dram
PAST
The Grand Whisky Auction
UK
|
920.0 £ |
| February 2025 |
Blair Athol 15 Years Old - The Manager's Dram 1996
PAST
Just Whisky Auctions
UK
|
46.0 £ |
| February 2025 |
Blair Athol 15 Year Old Manager's Dram 1996
PAST
Whisky Auctioneer
EU
|
311.0 £ |
| November 2024 |
Blair Athol 15 Year Old - Managers Dram 1996
PAST
Whisky-Online Auctions
UK
|
270.0 £ |
| November 2024 |
Manager’s Dram Blair Athol 15 Year Old
PAST
Scotch Whisky Auctions
UK
|
290.0 £ |
| November 2024 |
The Manager's Dram 1996 - Blair Athol - 15 Years Old
PAST
Speyside Whisky Auctions
UK
|
290.0 £ |
| November 2024 |
Blair Athol 15 Year Old Manager's Dram 1996
PAST
Whisky Auctioneer
UK
|
340.0 £ |
| September 2024 |
Blair Athol - 15 Year Old (Manager's dram)
PAST
Whisky Hammer
UK
|
340.0 £ |
| August 2024 |
Blair Athol - 15 Year Old (Manager's dram)
PAST
Whisky Hammer
UK
|
260.0 £ |
| July 2024 |
The Manager's Dram 1996 - Blair Athol - 15 Years Old
PAST
Speyside Whisky Auctions
UK
|
250.0 £ |
The Manager's Dram series:
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Bottle data updated 13 Jul 2026