Blair Athol 1996 - 15 Years Old - The Manager's Dram: Explore Auction Sales Data & Price Trends

The Blair Athol 15 Year Old Manager's Dram represents an exclusive series, traditionally accessible only to Diageo's employees. This whisky, bottled in 1996 at a robust 59.4% ABV, presents an appealing prospect for collectors due to its limited availability and exclusive origin.


Age: 15 Years Old Size: 700 ml Strength: 59.4 % Bottling series: The Manager's Dram Distillery: Blair Athol Bottler: Distillery Bottling
Auctioned Now

Unfortunately, we have no information on the availability and price of this bottle at online auctions.

Retail Offers

Data are available for 1 offer from online shop.

Price
750.0 £

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Recent Market Insights for Blair Athol 1996 - 15 Years Old - The Manager's Dram
Latest Average Price

£ Unlock in May 2026

The average hammer price of the bottle based on recent auction results.
Annualized Return

Unlock% since its first sale in 2006

The average yearly change in the bottle's value since its first recorded sale.
Liquidity Score

Unlock% derived from 337 auctioned bottles

Indicates the probable chance of selling the bottle near its average market price, without guarantee.
Sales Summary
Statistics on auction sales and prices over time

This calculation includes all Blair Athol 1996 15 Years Old The Manager's Dram from all auctions during the entire observation period.

First avg.

Unlock

 July 2006 
Value Change
Last avg.

Unlock

 May 2026 
Minimum

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 February 2025 
Maximum

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 February 2024 
Auction sales and price statistics for the past 3 months

This calculation includes all Blair Athol 1996 - 15 Years Old - The Manager's Dram auctioned from March 2026 to May 2026.

Auction sales and price statistics for the past 6 months

This calculation includes all Blair Athol 1996 - 15 Years Old - The Manager's Dram auctioned from January 2026 to May 2026.

Auction sales and price statistics for the past 12 months

This calculation includes all Blair Athol 1996 - 15 Years Old - The Manager's Dram auctioned from May 2025 to May 2026.

Auction sales and price statistics by year, cumulative total 2006-2026

This table shows the information for each year in which this whisky was sold at auctions, compared to the previous year and cumulatively over time.

Sold Ratio - ratio of lots sold to lots unsold.
Avg. Price - average hammer price for the year.
Vs Previous - the current year's price change compared to the previous year's, as a percentage.
Cumulative - the cumulative total of the current year's price change relative to the first year's sales.
Year Sold Unsold Sold Ratio Avg. Price Vs Previous Cumulative
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Responsive image

The graph shows the sales history for Blair Athol 1996 - 15 Years Old - The Manager's Dram at all auctions from the very first to the last one. The graph is interactive - it can be zoomed in to view the data for any period.

Retail: Online Offers

You can purchase this whisky bottle from one of the online retailers listed below. It is important to take into account the country from which your order will be shipped, as this may incur additional costs. It is therefore advisable to choose a retailer accordingly.

Check availability on the product page of the shop.
Bottle Price
Blair Athol 15 Year Old / Manager's Dram Highland Whisky - 70cl / 59.4% RETAIL The Whisky Exchange 750.0 £
Past: Recent Results

Do you want to know how much Blair Athol 1996 - 15 Years Old - The Manager's Dram - 700 ml / 59.4% worth? One way to do so is by checking the prices at which similar bottles were sold at auctions. The auction price is typically the best indicator of the whisky's actual value.

When you look at all the results, similar bottles may appear.

The data for the last 15 months are hidden. Please subscribe to remove restrictions.

Date Bottle Winning Bid
March 2025 Blair Athol - 15 Year Old 1996 - Manager's Dram PAST The Grand Whisky Auction UK 920.0 £
February 2025 Blair Athol 15 Years Old - The Manager's Dram 1996 PAST Just Whisky Auctions UK 46.0 £
February 2025 Blair Athol 15 Year Old Manager's Dram 1996 PAST Whisky Auctioneer EU 311.0 £
November 2024 Blair Athol 15 Year Old - Managers Dram 1996 PAST Whisky-Online Auctions UK 270.0 £
November 2024 Manager’s Dram Blair Athol 15 Year Old PAST Scotch Whisky Auctions UK 290.0 £
November 2024 The Manager's Dram 1996 - Blair Athol - 15 Years Old PAST Speyside Whisky Auctions UK 290.0 £
November 2024 Blair Athol 15 Year Old Manager's Dram 1996 PAST Whisky Auctioneer UK 340.0 £
September 2024 Blair Athol - 15 Year Old (Manager's dram) PAST Whisky Hammer UK 340.0 £
August 2024 Blair Athol - 15 Year Old (Manager's dram) PAST Whisky Hammer UK 260.0 £
July 2024 The Manager's Dram 1996 - Blair Athol - 15 Years Old PAST Speyside Whisky Auctions UK 250.0 £
The Manager's Dram series:
Glenlossie 12 Year Old - The Manager's Dram
Glenlossie 12 Year Old - The Manager's Dram - 700 ml / 55.5%
%
 since Sept. 2008*
% £
 avg. price in 2026**
  %
 avg. annual shift 2008-2026 **
Minimum subscription tier to unlock: * - Quarter, ** - Hogshead
Glen Elgin 15 Year Old - The Manager's Dram
Glen Elgin 15 Year Old - The Manager's Dram - 750 ml / 60.2%
%
 since Nov. 2008*
% £
 avg. price in 2025**
  %
 avg. annual shift 2008-2025 **
Minimum subscription tier to unlock: * - Quarter, ** - Hogshead
Dufftown 14 Year Old - The Manager's Dram
Dufftown 14 Year Old - The Manager's Dram - 700 ml / 56.2%
%
 since Aug. 2015*
% £
 avg. price in 2026**
  %
 avg. annual shift 2015-2026 **
Minimum subscription tier to unlock: * - Quarter, ** - Hogshead
Ord 1991 - 16 Years Old - The Manager's Dram
Ord 1991 - 16 Years Old - The Manager's Dram - 750 ml / 66.2%
%
 since Dec. 2006*
% £
 avg. price in 2026**
  %
 avg. annual shift 2006-2026 **
Minimum subscription tier to unlock: * - Quarter, ** - Hogshead
Cragganmore 1992 - 17 Years Old - The Manager's Dram
Cragganmore 1992 - 17 Years Old - The Manager's Dram - 750 ml / 62%
%
 since Sept. 2006*
% £
 avg. price in 2026**
  %
 avg. annual shift 2006-2026 **
Minimum subscription tier to unlock: * - Quarter, ** - Hogshead

Updated: 2026-06-03